We’re Here to Make Workforce Management Smarter, Safer and Simpler for Healthcare

Founded by a GP. Built exclusively for UK healthcare. Trusted by over 100 NHS and care providers to power safe, compliant staffing.

Why RotaMaster

We envision a healthcare system where services are delivered efficiently, staff feel supported, and operational burdens no longer get in the way of care.

We believe that healthcare professionals should spend more time delivering care and less time navigating admin. Our mission is to help health and care teams deliver better care, one shift, one rota, one provider at a time. For over 25 years, we’ve been trusted by NHS Trusts, PCNs, GP practices, and care organisations across the UK.

We’re not just a rota tool, we’re your long-term partner in workforce success, aligned to empower health and care providers by simplifying workforce management, enabling safer staffing, happier teams, and better patient outcomes.

Here’s why hundreds of healthcare teams trust RotaMaster.

Because Healthcare Deserves Purpose-Built Tools

Generic workforce software doesn’t understand healthcare. We do.

In 1999, a General Practitioner founded RotaMaster to automate rota allocation using clinical-grade logic, not spreadsheets. We became one of the very first digital workforce tools used within the NHS. And today, we continue to focus solely on UK healthcare, from GP practices and PCNs to NHS Trusts and care providers.

Our deep sector knowledge means you get a platform that understands your pressures. RotaMaster is designed with clinical workflows, compliance requirements, and NHS workforce transformation goals in mind.

We speak your language and we build for your world.

Because Safer Staffing Starts with Real Visibility

Staff shortages, agency overspend, and missed services often stem from one issue, a lack of workforce oversight.

RotaMaster gives you real-time visibility into:

  • Shift fill and service coverage
  • Permanent vs bank vs agency usage
  • Skills and compliance status
  • Staff preferences, availability, and fatigue risk

And it’s not just oversight, it’s action.

Because Better Care Starts with Happier Staff

When rotas work for your team, everything works better.

Healthcare is demanding. But poor rostering, miscommunication, or slow onboarding make it even harder.

We designed RotaMaster to empower your people, not burden them.

  • Self-service rotas and leave
  • Fair, transparent scheduling
  • Mobile access via our StaffHub app
  • Easy onboarding and faster deployment

We’ve helped practices and care providers boost retention, improve morale, and reduce burnout by simply giving teams better tools and more autonomy.

Healthcare teams are the heroes. We help you support them.

Our Journey: From Innovation to Industry Leadership

1
The Beginning

The Beginning

Built on a vision to make staff management simpler, we launched RotaMaster. Our software was one of the first workforce technology solutions available to the NHS.

2
Leading Rota Platform

Leading Rota Platform

We quickly grew to become the most popular workforce management system for the OOH GP market.

3
The M3 Era

The M3 Era

RotaMaster was acquired by large global health-tech company M3. This backing gave us the opportunity to scale whilst remaining a friendly client partner

4
Modernisation and New Functionality

Modernisation and New Functionality

We’re making modernisation the focus of our product roadmap.

Expect overhauls of our staff and admin hubs, continuous improvements to the main RotaMaster interface and new modules and features.

Supporting over 100 healthcare organisations

We’re proud to support over 100 healthcare organisations who trust RotaMaster to keep their services running smoothly, compliantly, and efficiently. We’re here to help you do the same.

Want to know what we could do for your team?

Book a Demo

What our customers
say about us

  • “RotaMaster has provided us with the tools we needed to streamline our operation and gain better conrtol over our workforce management. The improved visibility and integration have already made a significant impact on our efficiency and recruitment process.”

    Mike Foster
    Finance Director, Camden Health Partners

  • “Accurate rotas. No need to constantly phone to try and cover shifts. Good recording tool of absences and annual leave.”

    Derek Johnston
    Performance Manager, Greater Glasgow and Clyde NHS

  • “Major cost savings and major time savings. The impact of RotaMaster cannot be overstated!”

    Maisie Chart
    Operations Officer, Teladoc Health UK

  • “Now we can reproduce a month’s rota at the click of a button and can have complete control over when staff get to see it.”

    Rebecca Fawcett
    Workforce Manager, Kernow Health CIC

  • “... both HR and service managers can have access to the same contemporaneous records which supports us in meeting requirements from our regulators, and managing our CQC inspections better.”

    Ruth Mabika
    Chief of Staff, Nouvita Healthcare

  • “Rotamaster has helped us to manage and control our rosters in an easier way. This enables us to push for shifts that we require filling first and work closer with staff to balance our needs and theirs.”

    Joe Chilton
    Deputy General Manager, London Ambulance Service

  • “RotaMaster has provided excellent account management and personalised training sessions. The online learning portal (knowledge zone) is also an excellent tool to support learning, as well as the newly introduced lunchtime learning webinars”

    Sarah Rochelle
    Operations Manager, Northern Health

  • “There is no doubt about the care and enthusiasm that your (RotaMaster) staff have. Their constant availability through the process has helped so much.”

    Craig Barker
    Operations Manager, NUPAS

  • “Before RotaMaster, we had no way of effectively managing our extended access services. Now we’re able to effectively schedule staff and ensure prompt payment – removing bias and giving consistency to operations.”

    Sally White
    Project Manager, Suffolk GP Federation

  • “Working in collaboration with RotaMaster, the SWL Alliance, SWL Federations and Primary Care Networks have been able to build workforce resilience due to the tools and technology as well as the flexibility that RotaMaster has been able to provide.”

    Mariam Ganesaratnam
    Director and CEO, SWL Primary Care Provider Alliance

Ready to find out more?

Book a demo with one of our team today.

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Contact

RotaMaster
West One, Wellington Street,
Leeds, LS1 1BA

01924 252 360
enquiries@rotamaster.co.uk